SCP for music videos There are many reasons as to why directors and artists choose single camera production for music videos, however the most common is that it is essential when adding a more cinematic feel. This way the music video including the song is well received by the public as it is entertaining, innovative and visually aesthetic. Music Videos are essential for the exposure of the artists and a way to further convey the message their music is advocating and also helps an artist establish their identity. Childish Gambino - 'This is America' The music video for Childish Gambino's, 'This is America' has become a cultural phenomenon due to the sensitive topic matters which are exhibited in the music video and lyrics to the song. In the single camera production, Childish Gambino plays the role of America himself by portraying the violence against African-American communities, police brutality and how entertainment is used to mask the reality and ...